Helping SF get ready for the “big one”
Northern Californians know the next big earthquake is likely coming within the next 20 years, but only a fraction of the population is ready for the shaking and its aftermath.
On Wednesday, September 5 at the Bold Italic in San Francisco, LUNAR Design presented to the San Francisco Department of Emergency Management, the Center for Architecture + Design, and AIA San Francisco a plan developed for a user-friendly process to get people actively engaged in preparing for the inevitable.
LUNAR’s “SF Prep” project targeted Gen Y San Franciscans– young people in their 20s and 30s who have moved to earthquake country and love living here, but have rarely thought about temblors. LUNAR then worked with SFDEM to uncover insights into earthquake preparedness and develop concepts to reach this untapped market of residents.
Watch LUNAR’s SF Prep video below:
Although there are plenty of resources available for preparing residents, LUNAR found that most people are overwhelmed at the prospect of getting ready for a disaster.
Their plan centers around turning preparation into a fun — even delightful — experience by encouraging a steady stream of small actions over time that build a collection of things and the right knowledge you’ll both want and need in the hours and days after a major earthquake.
View more photos of the event on LUNAR’s Facebook page.